efe-epaMadrid

LaLiga's director of Digital Strategy, Alfredo Bermejo, told the virtual forum 'Soccerex Connected' on Thursday that it was imperative to reach agreements with television channels and social networks to create "sustainable business models for all" as a way to fight piracy.

"For us, the approach is to have a position totally against piracy, not to allow it in any case, but at the same time we think that it is good to work with all the agents of the industry and try to create sustainable business models for all," he explained in a videoconference.

The LaLiga executive considered that one of the best examples of a successful fight against piracy is the music industry, for which "10 or 15 years ago" it was "a big problem," but they devised "an ecosystem to defend the rights" through digital platforms.

The Spanish soccer association considers the 90 minutes of each game as "the content of the highest value, but shares other content to help increase knowledge of the Spanish championship.

"We share content such as summaries, to show what LaLiga is and how to watch it. We have been working for several years with the television channels and with the players. In India we have made agreements with Facebook to offer the matches, but also with legends like (Íker) Casillas and (Andrés) Iniesta to be distributed through their channels," he explained.

He was asked how they solve from the point of view of audiovisual rights situations such as a player wanting to share a goal he has scored through social networks .

Bermejo explained that the goals belong "to the audiovisual rights package" that is sold to television operators, but at the same time, if the player shares his goal on social networks it is "beneficial" for the image of the competition. EFE-EPA

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